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2024 August


Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette

Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette

What unlocked the campaign was the decision to incorporate Easter eggs in the ad in the form of over a dozen references to Morissette's original lyrics, like “Good Advice” pamphlets that haven't been taken, a soaking-wet bride and groom and a bus passenger labeled “Mr.


Barneys New York is back, thanks to a nostalgic beauty collab

Barneys New York is back, thanks to a nostalgic beauty collab

While the exact programme of events is still in development, Hourglass will have a beauty bar in the heart of the space, where you can shop some of their cult classics, like the Vanish Airbrush Concealer, Veil Hydrating Skin Tint, Phantom Volumising Glossy Balm or Unreal Liquid Blush, alongside some new, limited-edition products.


Adidas opts to avoid China in US product sourcing

Adidas opts to avoid China in US product sourcing

While not directly attributed to tariffs, Barbie’s parent company Mattel recently shuttered one of its Tier 1 supplier plants in China, and is looking to continue shifting production away from the country.


Survey: 31% of back-to-school shoppers will take on debt

Survey: 31% of back-to-school shoppers will take on debt

However, Rossman added that with credit card rates and balances at near-record highs, it’s important for consumers not to let their guard down, as “there’s a cumulative toll to all of the price increases we’ve seen the past few years.”


Why what Kamala Harris wears matters

Why what Kamala Harris wears matters

To overlook the fact that Clinton’s run set a precedent for this scrutiny, or that Harris is under enormous amounts of pressure to deliver in many ways besides sartorially, would support the argument that fashion talk is nothing but banal — which we can agree it is not, if you’ve made it this far.


Macy’s Q2 sales disappoint as stores slated for closure post steep declines

Macy’s Q2 sales disappoint as stores slated for closure post steep declines

But the department store expects “to end the third quarter and ultimately the fall season, without any meaningful inventory liabilities,” Chief Operating and Financial Officer Adrian Mitchell told analysts.


Meet the stylists behind WNBA’s fashion rise

Meet the stylists behind WNBA’s fashion rise

Sports apparel and merch brand Fanatics has reported a 1000 per cent surge in merchandise sales, and with rookies Caitlin Clark and Angel Reese topping these figures, the next draft class has a tough act to follow.


Very demure, very mindful: How brands should navigate ‘internet speak’

Very demure, very mindful: How brands should navigate ‘internet speak’

It’s a sudden shift in tone from full-throttle Brat summer, which commentator and brand strategist Tariro Makoni puts down to anxiety around the mixed messages consumers are receiving about the state of the economy.


Lowe’s rebrands media network as it expands channel offerings

Lowe’s rebrands media network as it expands channel offerings

In an interview with sister publication Marketing Dive earlier this year, Wilson noted that the company’s partnership with Google to provide search ads is “a really important piece of how we’re expanding our network for off-site capabilities.”