Amazon DSP: Expanding Ad Tech and Challenging Google & Facebook
Amazon DSP is rapidly evolving, securing key partnerships and challenging ad tech giants like Google and Facebook. It offers full-funnel measurement and competes with leading DSPs.
Micro-Series & Social Video: Transforming Entertainment Consumption
Designer-driven content, especially micro-series, is reshaping entertainment. Millennials & Gen Z favor vertical video, driving a shift from traditional TV marketing to social video integration. AVOD adoption is also rising.
Lowe’s Holiday Campaign: Engaging Gen Z, Alpha, and Millennials
Lowe's holiday campaign focuses on engaging Gen Z, Alpha, and Millennials with a social-first strategy, personalized shopping experiences, and influencer collaborations. The goal is to drive brand preference and omnichannel sales.
Generative AI: Enhancing or Harming Shopping CX?
Generative AI impacts holiday shopping, aiding research & personalization. Experts caution against hype-driven investments, emphasizing thoughtful CX integration. Not all users embrace AI shopping, so retailers should be careful.
Amazon’s Prime Delivery Speed Record: 2025 Target
Amazon aims for record Prime delivery speeds in 2025 through smarter stock placement & enhanced fulfillment. Free same-day grocery delivery expands. Fulfillment costs are improving.
Starbucks ‘Drawn Together’ Holiday Campaign
Starbucks launches 'Drawn Together' holiday ad, emphasizing connection & warmth. Features animation, new mugs, and the song '500 Miles'. Faces economic challenges and potential strike.
5 Gum’s Gen Z Marketing: Sensory Overload!
5 Gum relaunches 'Stimulate Your Senses' for Gen Z on TikTok, Meta & YouTube, co-creating content with young developers. Campaign focuses on quirky humor and social media engagement with over-the-top storytelling.
Coca-Cola’s AI-Enhanced ‘Holidays Are Coming’ Campaign
Coca-Cola launches 'Refresh Your Vacations,' featuring an AI-enhanced 'Holidays Are Coming' ad and a new 'A Vacation Memory' spot. The campaign spans TV, online, social media, and includes a Christmas truck tour.
Co-branded Credit Cards: Partnerships, Value, and Customer Experience
Explore the power of co-branded credit card partnerships, focusing on customer value, rewards, and experiences, especially in travel, hospitality, and retail sectors. Low-cost airlines and brand loyalty drive growth.
Bath & Body Works: Sales Up, Income Down, New Leadership
Bath & Body Works reports sales up 1.5% to $1.5B, but income down 58% to $64M. Focus on digital experience, product effectiveness, and network growth. Bernstein appointed to leadership role.
Amazon’s AI & Ad Strategies: Growth & Investments
Amazon focuses on AI & advertising, with increased investment in AI & DSP. The company helps brands reach an ad-supported audience of over 300 million U.S. consumers. AI-powered agent Rufus boosts sales.
AI Regulation Concerns Rise Among Small Businesses
Small businesses increasingly worry about AI regulation's impact, citing compliance costs and conflicting state laws. A national AI framework is urged to foster innovation while addressing privacy and consumer protection.
Puma Restructuring: Job Cuts & Strategic Reset
Puma plans 900 job cuts amid declining sales. The company's Q3 revenue fell 15.3%. Puma aims to enhance DTC growth and become a top 3 sports brand through strategic priorities.
Google’s AI-Powered Ad Growth: YouTube & Search Surge
Google's AI-driven advertising, especially on YouTube and Search, fuels significant revenue growth. AI tools automate campaigns, boosting conversion rates for advertisers like SoFi and Kayak. Alphabet hits $100B quarter.
Dole & Minecraft: Promoting Health with Gaming
Dole partners with Minecraft to promote healthy eating habits and hydration. The campaign includes in-game items, stickers, recipes, and social media activations across North America and Europe.
Wayfair: AI-Powered Search & Personalization
Wayfair leverages AI for improved on-site search, aesthetic matching, and customer experience. Despite a dip in active users, AI investments aim to personalize shopping and streamline agent support.
Mars Halloween Candy Campaigns: Skittles, M&M’s, Twix
Mars launches Halloween campaigns for Skittles (comedy), M&M's (rescue squad with Snooki), and Twix (Hallowmas). Short-form content, candy refills, and holiday mashups engage consumers across networks.