Coca-Cola launches 'Refresh Your Vacations,' featuring an AI-enhanced 'Holidays Are Coming' ad and a new 'A Vacation Memory' spot. The campaign spans TV, online, social media, and includes a Christmas truck tour.
Explore the power of co-branded credit card partnerships, focusing on customer value, rewards, and experiences, especially in travel, hospitality, and retail sectors. Low-cost airlines and brand loyalty drive growth.
Bath & Body Works reports sales up 1.5% to $1.5B, but income down 58% to $64M. Focus on digital experience, product effectiveness, and network growth. Bernstein appointed to leadership role.
Amazon focuses on AI & advertising, with increased investment in AI & DSP. The company helps brands reach an ad-supported audience of over 300 million U.S. consumers. AI-powered agent Rufus boosts sales.
Small businesses increasingly worry about AI regulation's impact, citing compliance costs and conflicting state laws. A national AI framework is urged to foster innovation while addressing privacy and consumer protection.
Puma plans 900 job cuts amid declining sales. The company's Q3 revenue fell 15.3%. Puma aims to enhance DTC growth and become a top 3 sports brand through strategic priorities.
Google's AI-driven advertising, especially on YouTube and Search, fuels significant revenue growth. AI tools automate campaigns, boosting conversion rates for advertisers like SoFi and Kayak. Alphabet hits $100B quarter.
Dole partners with Minecraft to promote healthy eating habits and hydration. The campaign includes in-game items, stickers, recipes, and social media activations across North America and Europe.
Wayfair leverages AI for improved on-site search, aesthetic matching, and customer experience. Despite a dip in active users, AI investments aim to personalize shopping and streamline agent support.
Mars launches Halloween campaigns for Skittles (comedy), M&M's (rescue squad with Snooki), and Twix (Hallowmas). Short-form content, candy refills, and holiday mashups engage consumers across networks.
The National Pork Board adapts to reach Gen Z/Millennials with 'Taste What Pork Can Do,' focusing on digital media and influencer marketing after a decade of silence. Sales are up, showcasing the power of digital transformation.
Welch's revives kid-focused marketing after 20 years with Charlie Cheersman in 'Break Out the Fancy Juice.' Campaign leverages nostalgia, influencers, and retail media for Sparkling Juices, targeting millennial consumers.
E.l.f. launches 'Give an e.l.f.' campaign highlighting its Impact Report, consumer engagement, and commitment to purpose-driven values, diversity, and sustainability. The campaign encourages supporting various causes.
Marqeta's API-first platform empowers businesses with scalable, customized payment solutions worldwide. Gain control, reduce risk, and accelerate market entry with a modern, flexible payment system. Global reach and local payment know-how.
Kering shows Q3 2025 sales improvement with Gucci leading. Earnings fell 5%, but beat expectations. CEO Luca de Meo focuses on turnaround amid market challenges. Saint Laurent & Bottega Veneta also see growth.
L'Oréal reports sales growth amid market challenges. Considers Armani stake post-Giorgio Armani's will. Kering deal, including Creed, expands fragrance presence. Focus on China & US markets.
Airbnb updates Experiences with social features, including direct messaging and guest connections, fostering deeper connections. The platform also improves search, maps, and AI client support.
