Why Olaplex is leading with emotion for its latest refresh, campaign
The full campaign, which includes out-of-home (OOH) ads and a pop-up experience, was crafted with emotion in mind, marking a departure from the premium brandâs previous strategy.
Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
âOn-the-go media is a dynamic, full sight, sound and motion video advertising format designed to engage consumers during key moments in their daily routines,â explained Kristina Lutz, EVP of marketing for GSTV.
Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt
Observers this week might have been tempted to add California Pizza Kitchen (CPK) to that list when the casual dining chain relaunched its Instagram with images and videos full of metallic graphics, models in hoodies, noisy electronic beats and taglines including âFresh.
Gap Inc. CEO: âIf youâre relevant enough it eventually drives revenueâ
To that end, Gap has been working to insert itself back into the cultural conversation in recent years, including through several dance-focused ads with the likes of Troye Sivan and Parker Posey.
Leviâs CEO: âIf the walletâs tighter, then we have to work harderâ
Addressing questions about consumer sentiment and discretionary spending, Leviâs CEO Michelle Gass on Wednesday noted that the denim brand already has an âapproachable price pointâ but acknowledged that shoppers may nevertheless be more cautious in their purchase behavior in the near term.
Apparel, luxury spending fell in the beginning of 2025: report
Customers pulled back their spending at higher-end brands including Chanel and Christian Dior for the second year in a row, which Consumer Edge said could be attributed to a potential protest against price hikes and limited product innovation.
Loweâs promotes new private label during spring sales event
Amazon announced it will bring back its Big Spring Sale on Tuesday through March 31, offering discounts of up to 40% in 35 categories, including apparel, beauty, outdoor furniture and garden supplies.
US instability impacts the global luxury market: report
In regards to a potential upswing in China, report authors said they were âencouraged by the recent equity market pickup there.â They added that âa more pro-business attitude from the Chinese administration and conversations with luxury managers in the regionâ point to âa likely trough in demand a few months ago now.â
Estée Lauder continues generative AI push with Adobe integration
âAt The EstĂ©e Lauder Companies, we need to keep pace with a changing environment where an increasingly large share of transactions is happening through digital channels such as mobile devices,â said Yuri Ezhkov, vice president for the creative center of excellence at ELC, in a statement
Reebok reenters golf with footwear, apparel offering
Reebokâs return to golf speaks to its efforts to rebuild its identity as a team sports footwear and apparel company, a tag that was largely lost when Adidas owned the label and marketed it more as a fitness brand.
Hugo Boss warns of flat growth ahead
CEO Daniel Grieder said in the report that the ârobust bottom-line improvementsâ would be the result of âa relentless focus on maintaining cost discipline and driving additional efficiencies.â
Paris Fashion Week cheat sheet: Autumn/Winter 2025
The 20 contenders include All-In by Benjamin Barron and Bror August VestbĂž, the protĂ©gĂ©s of renowned stylist Lotta Volkova; Yasmin Mansour, who won the ready-to-wear prize at the most recent edition of Fashion Trust Arabia; and Paris-based Alain Paul, who, after working at Louis Vuitton Menâs under Virgil Abloh, created his namesake brand with his husband Luis Philippe, a Colette alum.