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2025 February


Campaign Trail: Coca-Cola travels across decades to tell a family story

Campaign Trail: Coca-Cola travels across decades to tell a family story

To serve each brand and nod to changes in technology, culture and advertising, Coca-Cola settled on a treatment created by Majority about a multi-generation store that has stood the test of time no matter what’s happening in the world.


The Vogue Business People Moves Tracker

The Vogue Business People Moves Tracker

Background: Hachuel joins from Pangaia, where he spent four years and was most recently chief strategy officer, leading market expansion, operational efficiency and business transformation after a career in investment banking.


Serge Brunschwig named CEO of Jil Sander and chief strategy officer of OTB Group

Serge Brunschwig named CEO of Jil Sander and chief strategy officer of OTB Group

Because the cemeteries are full of brands that did not have that capacity and are not here any more.” Asked in the same interview about his impressions of working with teams in Italy as compared to other regions, he observed: “There is an attitude here that nothing is impossible.”


Why Stine Goya took 40 people to northern Denmark for a show

Why Stine Goya took 40 people to northern Denmark for a show

You have to find other ways to grow.” He notes that, while wholesale has struggled, Stine Goya’s DTC e-commerce channel is still strong in the UK; it has a bonded warehouse in the country, which means it does not have to pay customs duties on goods shipped from Denmark.


Kim Jones is stepping down from Dior Men

Kim Jones is stepping down from Dior Men

His last show for the house, just a week ago, was followed not only by rave reviews but also a knighthood: the designer was awarded France’s highest distinction, the chevalier de la Légion d’Honneur by Vogue’s Anna Wintour at Paris’s Le Laurent, in front of a crowd that included Gwendoline Christie, Robert Pattinson, Kieran Culkin, Jeremy O Harris, Chitose Abe, Rick Owens and Delphine Arnault.


Represent is launching womenswear. Here’s why

Represent is launching womenswear. Here’s why

The resulting core pieces, dubbed “everyday Icons”, include black leather bomber jackets with matching elasticated trousers; grey jersey cotton dresses with ruched knot finishes and an asymmetrical skirt hem; and logoless dotted rhinestone ecru hoodies, which are designed to be “the kind of clothing that people notice”, she says.