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  • Oakley Designs Visor for Artemis III Moon Mission

    Oakley Designs Visor for Artemis III Moon Mission

    Oakley partners with Axiom to design a stowable visor for the Artemis III mission, protecting astronauts from radiation, temperature, and micrometeorites with advanced optical technology for enhanced lunar exploration.


    American Eagle + Snapchat: Back-to-School Gen Z Push

    American Eagle + Snapchat: Back-to-School Gen Z Push

    American Eagle partners with Snapchat, leveraging Snap Map's Promoted Places to target Gen Z for back-to-school shopping. Aims to boost in-store traffic, capitalize on Snapchatters' preference for in-person retail experience.


    Target’s Strategic Shift: Sales Growth & New Stores

    Target’s Strategic Shift: Sales Growth & New Stores

    Target aims to reverse slumping sales with strategic investments, new stores, and a focus on private labels. Expansion includes shop-in-shops and a multiyear growth strategy. Sales growth by 2030.


    Maison Margiela: Glenn Martens’s Debut – A New Era for Fashion?

    Maison Margiela: Glenn Martens’s Debut – A New Era for Fashion?

    Glenn Martens debuts at Maison Margiela, blending Martin Margiela's legacy with a modern, emotional vision. Masks, corsets, and thrifted fabrics evoke a sense of gloom and anarchy, while couture balances heritage and innovation.


    Retail Roundup: Algorithmic Pricing, Acquisitions, and Brand Collaborations

    Retail Roundup: Algorithmic Pricing, Acquisitions, and Brand Collaborations

    Retail news: NY law on algorithmic pricing, Big 5 acquisition by Worldwide Golf, Ulta's expansion, Inkey List at Ulta, Baskin-Robbins & Laneige collab, Sanrio x Children's Place, JC Penney collection.


    Levi’s: Distribution Changes, Dockers Sale, and Future Strategy

    Levi’s: Distribution Changes, Dockers Sale, and Future Strategy

    Levi's is changing its distribution strategy, selling Dockers to Authentic Brands for up to $391M, and focusing on brand strength amid an uncertain economic environment. They are also expanding third-party logistics.


    Alaska Airlines: $100M Boost with Google Meridian MMM

    Alaska Airlines: $100M Boost with Google Meridian MMM

    Alaska Airlines sees a potential $100M boost (11% rise) using Google's Meridian MMM via Adswerve. Optimizing ad spend towards a mid-funnel strategy improves reservations and ROI. Data-driven marketing.


    Prime Day 2024: Online Spending & Back-to-School Boom

    Prime Day 2024: Online Spending & Back-to-School Boom

    Adobe forecasts a $23.8B online spending surge during Prime Day 2024, fueled by back-to-school deals. Expect discounts (10-24%) & increased 'buy now, pay later' usage. Target & Walmart offer competing events.


    Spiber’s Brewed Protein™: Revolutionizing Fashion with Sustainable Biotech

    Spiber’s Brewed Protein™: Revolutionizing Fashion with Sustainable Biotech

    Spiber, a Japanese biotech firm, is pioneering Brewed Protein™, a sustainable alternative to traditional materials. Their innovative protein aims to transform the fashion industry and enhance supply chains using microbial fermentation.


    Nike Restructuring: Sports Focus & Revenue Challenges

    Nike Restructuring: Sports Focus & Revenue Challenges

    Nike realigns to focus on sports amid revenue decline. Tariffs & competition impact earnings. Restructuring aims for improved performance & market position. Digital sales decline.


    Fashion Designer’s Journey: Vintage, AI & Enduring Style

    Fashion Designer’s Journey: Vintage, AI & Enduring Style

    A fashion designer recounts her journey: From vintage finds and London inspiration to AI pattern creation and a lasting brand. Focus on innovation, parallel universes and a growing business.


    AI Boosts Customer Loyalty: Personalization & Analytics

    AI Boosts Customer Loyalty: Personalization & Analytics

    AI revolutionizes customer loyalty programs, enabling personalized rewards and fraud detection. Brands must prioritize data quality and usage cases for measurable value. Data management is also critical.