Your Shopping Zone
She added that as the brand developed its physical presence, it was keen to ensure the digital engagement and discovery tools were consistent with what was offered on the shop floor, citing the product play tables that provide QR codes and interactive displays for visitors to find their perfect shade match and skincare solutions.
Five years later, sales reached an estimated €2.6 billion in 2023, per HSBC, making it LVMH’s third largest fashion brand after Louis Vuitton and Dior — overtaking Fendi in terms of revenue.
In this panel, industry experts will share how brands can stay true to their heritage, and how to maximise the use of digital platforms to enhance engagement.
Over his 32 years with the company, he built a proven track record of leading our global team, brands and businesses with significant expertise in delivering growth by bringing product and storytelling with impact into an integrated marketplace,” said Matthew Friend, EVP and chief financial officer, after thanking Donahoe for his contributions in the role.
I don’t want people to buy my bags and treat them like they’re fragile because they’re not.” Abra uses materials that Perez says are “resistant to party girls”, like suede that looks good with wear and tear, and high-quality Spanish leather “you can even take to the beach”.
Digital fashion, augmented reality and smart mirrors bring the metaverse into stores and showrooms, offering new ways to engage outside of physical goods.
As Kohl’s promotes its Sephora shop-in-shop offerings, that partnership has driven growth for the company amid its ongoing sales declines.
“Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market,” said Jon Halvorson, senior vice president of global consumer experiences and digital commerce at Mondelēz, in a statement.
Guess Inc and Hugo Boss alum Markus Neubrand will step in as finance chief for German brand Puma, as well as serve as a member of its board, effective Oct. 1, the company announced Thursday in a press release.
Privacy laws today require retailers to have explicit terms around personal data and pseudonymized identifiers in their contracts with service providers, processors or third party companies outlining what those entities can do, Tobel said.
I have long admired Bernard Arnault’s entrepreneurial spirit and unique understanding of the luxury sector, and I am delighted he so clearly supports my long-term ambitions for our group’s extraordinary brands,” Ruffini stated.
On Thursday 19 September, Vogue Business partnered with Emarsys to bring the Power to the Marketer global festival to Los Angeles for the first time to explore how brand leaders can attract a new generation of customers and turn shoppers into superfans.