Oakley partners with Axiom to design a stowable visor for the Artemis III mission, protecting astronauts from radiation, temperature, and micrometeorites with advanced optical technology for enhanced lunar exploration.
American Eagle partners with Snapchat, leveraging Snap Map's Promoted Places to target Gen Z for back-to-school shopping. Aims to boost in-store traffic, capitalize on Snapchatters' preference for in-person retail experience.
Target aims to reverse slumping sales with strategic investments, new stores, and a focus on private labels. Expansion includes shop-in-shops and a multiyear growth strategy. Sales growth by 2030.
Glenn Martens debuts at Maison Margiela, blending Martin Margiela's legacy with a modern, emotional vision. Masks, corsets, and thrifted fabrics evoke a sense of gloom and anarchy, while couture balances heritage and innovation.
Retail news: NY law on algorithmic pricing, Big 5 acquisition by Worldwide Golf, Ulta's expansion, Inkey List at Ulta, Baskin-Robbins & Laneige collab, Sanrio x Children's Place, JC Penney collection.
Levi's is changing its distribution strategy, selling Dockers to Authentic Brands for up to $391M, and focusing on brand strength amid an uncertain economic environment. They are also expanding third-party logistics.
Alaska Airlines sees a potential $100M boost (11% rise) using Google's Meridian MMM via Adswerve. Optimizing ad spend towards a mid-funnel strategy improves reservations and ROI. Data-driven marketing.
Adobe forecasts a $23.8B online spending surge during Prime Day 2024, fueled by back-to-school deals. Expect discounts (10-24%) & increased 'buy now, pay later' usage. Target & Walmart offer competing events.
Spiber, a Japanese biotech firm, is pioneering Brewed Protein™, a sustainable alternative to traditional materials. Their innovative protein aims to transform the fashion industry and enhance supply chains using microbial fermentation.
Nike realigns to focus on sports amid revenue decline. Tariffs & competition impact earnings. Restructuring aims for improved performance & market position. Digital sales decline.
A fashion designer recounts her journey: From vintage finds and London inspiration to AI pattern creation and a lasting brand. Focus on innovation, parallel universes and a growing business.
AI revolutionizes customer loyalty programs, enabling personalized rewards and fraud detection. Brands must prioritize data quality and usage cases for measurable value. Data management is also critical.
