Your Shopping Zone Your Shopping Zone
based luxury fashion brands Berlin Fashion Week York Fashion Week media network Walmart London Fashion Week company


Adidas tackles sports sideline pressures with ‘You Got This’ campaign

Adidas tackles sports sideline pressures with ‘You Got This’ campaign

The company will next run a series of films profiling individual athlete stories, all set to The Velvet Underground’s “I’m Sticking with You.” A roster of high-profile ambassadors feature in the work, including basketball stars Edwards and Boston and soccer prodigy Rodman from the U.S.


Bargain Hunt files Chapter 11 with plans to close all stores

Bargain Hunt files Chapter 11 with plans to close all stores

But with no stalking horse bidder currently lined up, Rob Hubbard, the company’s chief restructuring officer, said “an immediate liquidation of [Bargain Hunt’s] assets through its retail stores is the only way to maximize value.”


Campaign Trail: Coca-Cola travels across decades to tell a family story

Campaign Trail: Coca-Cola travels across decades to tell a family story

To serve each brand and nod to changes in technology, culture and advertising, Coca-Cola settled on a treatment created by Majority about a multi-generation store that has stood the test of time no matter what’s happening in the world.


The Vogue Business People Moves Tracker

The Vogue Business People Moves Tracker

Background: Hachuel joins from Pangaia, where he spent four years and was most recently chief strategy officer, leading market expansion, operational efficiency and business transformation after a career in investment banking.


Serge Brunschwig named CEO of Jil Sander and chief strategy officer of OTB Group

Serge Brunschwig named CEO of Jil Sander and chief strategy officer of OTB Group

Because the cemeteries are full of brands that did not have that capacity and are not here any more.” Asked in the same interview about his impressions of working with teams in Italy as compared to other regions, he observed: “There is an attitude here that nothing is impossible.”


Why Stine Goya took 40 people to northern Denmark for a show

Why Stine Goya took 40 people to northern Denmark for a show

You have to find other ways to grow.” He notes that, while wholesale has struggled, Stine Goya’s DTC e-commerce channel is still strong in the UK; it has a bonded warehouse in the country, which means it does not have to pay customs duties on goods shipped from Denmark.


Kim Jones is stepping down from Dior Men

Kim Jones is stepping down from Dior Men

His last show for the house, just a week ago, was followed not only by rave reviews but also a knighthood: the designer was awarded France’s highest distinction, the chevalier de la Légion d’Honneur by Vogue’s Anna Wintour at Paris’s Le Laurent, in front of a crowd that included Gwendoline Christie, Robert Pattinson, Kieran Culkin, Jeremy O Harris, Chitose Abe, Rick Owens and Delphine Arnault.


Represent is launching womenswear. Here’s why

Represent is launching womenswear. Here’s why

The resulting core pieces, dubbed “everyday Icons”, include black leather bomber jackets with matching elasticated trousers; grey jersey cotton dresses with ruched knot finishes and an asymmetrical skirt hem; and logoless dotted rhinestone ecru hoodies, which are designed to be “the kind of clothing that people notice”, she says.


The fashion exec’s guide to Chinese social media platforms

The fashion exec’s guide to Chinese social media platforms

Thomas Piachaud, head of strategy at luxury data solutions agency Re-Hub, observes that most platforms have experienced a slowdown in consumer engagement, signalling yet another possible shift in China’s fast-moving digital ecosystem.


TikTok’s catch-22

TikTok’s catch-22

“It’s an amalgamation of a few things — the rise of right-wing propaganda and general political ties definitely puts a sour taste in the mouth — same as with Twitter [now X],” says writer and creator Molly Elizabeth Agnew, who has shifted from posting daily fashion content to only covering tentpole events.


6 brands starting 2025 without creative directors

6 brands starting 2025 without creative directors

This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world's technology buyers and sellers.


Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

Similarly, finance apps, led by the popularity of digital wallets and mobile banking, saw 8% YoY download growth to 7.5 billion and a 21% increase in time spent.