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  • Ulta Beauty: Strong Q1 2025, ‘Released’ Strategy & Future Outlook

    Ulta Beauty: Strong Q1 2025, ‘Released’ Strategy & Future Outlook

    Ulta Beauty exceeds expectations in Q1 2025, driven by successful marketing, strategic initiatives ('Released'), and strong fragrance/skincare sales. Focus on in-store experience & brand exclusives.


    GoodPop’s ‘Summer of Yes’ Campaign: Healthier Treats for Parents

    GoodPop’s ‘Summer of Yes’ Campaign: Healthier Treats for Parents

    GoodPop launches 'Summer of Yes' campaign, offering better-for-you popsicles and treats, empowering parents to say 'yes' more often with healthier choices free of artificial ingredients. Focuses on relieving parental summer stress.


    US-EU Trade Tensions: Tariffs, Negotiations & Countermeasures

    US-EU Trade Tensions: Tariffs, Negotiations & Countermeasures

    Trump criticizes EU trade deficit, delays tariffs. EU prepares countermeasures but pauses to allow negotiations. Focus on tariffs, trade talks, and potential retaliatory actions.


    Poppi’s Gen Z Marketing: PepsiCo, Fortnite, & Influencers

    Poppi’s Gen Z Marketing: PepsiCo, Fortnite, & Influencers

    Poppi, acquired by PepsiCo, targets Gen Z/millennials with viral TikTok campaigns, influencer collabs, & Fortnite mini-games. Alpine Blast launched after Super Bowl ad controversy. Focus: gaming & community.


    Walmart Connect Restructuring: Job Cuts & New Focus

    Walmart Connect Restructuring: Job Cuts & New Focus

    Walmart Connect is restructuring, cutting jobs while seeking efficiency and growth. Changes follow a 31% growth in fiscal Q1 2026 and the Vizio acquisition. New roles aligned with development program are opening.


    Early Summer Style Shows: Milan Men’s Collections Spring 2026

    Early Summer Style Shows: Milan Men’s Collections Spring 2026

    Milan Fashion Week unveils its men's collections schedule for Spring 2026. Gucci, Fendi adjust, while new designers debut. Key shows at Pitti Uomo, Paris close the season. Men's fashion focus shifts to September.


    Urban Outfitters’ “UO Haul”: Experiential Marketing for Gen Z

    Urban Outfitters’ “UO Haul”: Experiential Marketing for Gen Z

    Urban Outfitters launches "UO Haul," an experiential marketing campaign targeting Gen Z with scavenger hunts, pop-ups, and collaborations, aiming to boost sales and engagement. Focus: back-to-school.


    Oscar Mayer’s Wienie 500: Hot Dog Race!

    Oscar Mayer’s Wienie 500: Hot Dog Race!

    Oscar Mayer's Wienie 500 features a competitive race with six hot-dog-shaped vehicles. It's a collaboration with Indianapolis Motor Speedway and DraftKings, streamed on Fox Sports. Celebrating summer with friendly competition!


    Target’s Challenges: Sales Drop, DEI Backlash, Executive Changes

    Target’s Challenges: Sales Drop, DEI Backlash, Executive Changes

    Target faces sales decline due to tariff pressures and DEI backlash. Executive changes and restructuring are underway. Focus on improving customer experience is crucial. Sales drop 3.1% year over year.


    Target’s Private Label Focus: $15B Sales Goal by 2030

    Target’s Private Label Focus: $15B Sales Goal by 2030

    Target boosts private label focus aiming for $15B sales by 2030. Introduces 10,000+ new items. Target Circle 360 offers no-markup same-day delivery from 100+ retailers via Shipt, creating a digital mall experience.


    Old Navy & Disney Collab: Americana-Inspired Collection

    Old Navy & Disney Collab: Americana-Inspired Collection

    Old Navy launches a Disney collaboration featuring Mickey Mouse & friends on Americana-inspired apparel, including flag tees & jean jackets. This marks the first branded IP on Old Navy's signature flag T-shirt and a collaboration between Old Navy and Disney.


    Roblox: Selling Physical Goods to Gen Z in the Metaverse

    Roblox: Selling Physical Goods to Gen Z in the Metaverse

    Roblox allows brands to sell physical items directly to Gen Z via Shopify integration, connecting virtual and real-world shopping experiences, with digital perks attached. Fenty Beauty is leading the way.