Olipop’s SpongeBob Collab: Pineapple Paradise & Roblox Gaming
Olipop launches Pineapple Paradise soda with a SpongeBob theme, plus a Roblox gaming experience. Users can win prizes by collecting cans and playing online. Targets younger consumers.
Hugo Boss: Sales Dip Amidst Uncertainty
Hugo Boss reports sales decline due to geopolitical and macroeconomic uncertainty, particularly impacting China. Actions taken include inventory adjustments and product assortment enhancements. EMEA region shows growth.
Swiss Watch Tariffs: Impact on US Market & Luxury Sales
US tariffs on Swiss watches (39%) impact exports (CHF 4.4B). Experts analyze luxury market resilience, consumer behavior, and brand strategies amid rising prices and potential shortages.
Capri Holdings: Sales Trends, Strategy & Brand Focus
Capri Holdings reports sales decline but anticipates growth by fiscal 2027. Focus on Michael Kors, Jimmy Choo expansion, cost efficiency, and offsetting tariff impacts are key strategies.
Zegna Group: Q2 Sales Dip, Temasek Investment & CEO Change
Zegna Group's Q2 sales fell 6%. Americas grew, but China declined. Temasek invested $126.4M. Thom Browne gets new CEO Sam Lobban. Consistent performance expected for rest of year.
Columbia Sportswear vs. Columbia University Trademark Dispute
Columbia Sportswear sues Columbia University over trademark infringement, alleging breach of contract regarding apparel merchandise using the "Columbia" name. Court trial sought, plus financial damages.
L’Oréal Q2 2025 Sales: Growth & Challenges
L'Oréal's Q2 2025 sales rose 2.4%, boosted by China. Haircare excelled, but skincare disappointed. The group navigates economic stress and invests in dermatological brands for future growth. Focus: Innovation.
Prada Group: Mixed H1 Results, CEO Exit, Growth Outlook
Prada Group reports strong H1 sales, but Prada brand retail sales decline. CEO Gianfranco D'Attis departs. Group remains optimistic about long-term growth despite economic headwinds.
Rebecca Minkoff: Licensing Model for Brand Growth & Global Scalability
Rebecca Minkoff transitions to a licensing model to boost brand growth and global reach. Partnerships will focus on design & storytelling, while partners manage production and distribution. Retains creative control.
Starry Drink: Free Refreshment During Heat Waves
PepsiCo's Starry promotes free drinks when temperatures exceed 100°F. The '100 Degrees, 100% Off' campaign builds brand awareness, offering cash back via PayPal/Venmo to consumers in regions like Miami, Atlanta and Charlotte.
AI Fashion Tech: Startups, Funding, and Future Trends
AI is revolutionizing fashion, with startups focusing on personalized shopping, supply chain sustainability, and resale. $1.1B invested this year, matching 2024 totals. Key areas: AI stylists, rental services, and supply chain optimization.
Vogue Business Talent: Harris Wins with AI & Fashion Insight
Harris wins the Vogue Business Talent Competition, exploring AI's impact on fashion. Runners-up Ajala and Lu also recognized. The competition aims to elevate emerging voices in fashion journalism.
Brand Trips Evolve: New Influencers & Authentic Journeys
Brands are shifting from typical influencers to Substackers, experts, and photographers for authentic brand trips. This summer focuses on genuine engagement over polished visuals, creating a cultural cachet and long-term brand value.
KFN’s Venue Collective: Revitalizing New York Fashion Week
KFN's Venue Collective aims to revitalize NYFW by centralizing show locations in Manhattan. The initiative offers financial and logistical support to 30 brands, enhancing the NYFW experience and driving cultural adjustments.
Velveeta’s ‘Drip’ Campaign with Cardi B: Culture-First Marketing
Velveeta launches 'Drip,' a culture-focused campaign with Cardi B, moving beyond 'La Dolce Velveeta' to connect with consumers. Kraft Heinz explores grocery spin-off amid changing consumer tastes. The campaign promotes consumer awareness.
Burberry’s Turnaround: Strategic Plan & Shifting Consumer Trends
Burberry's 'Forward' plan focuses on heritage & core categories. Sales vary by region, with growth in Americas offset by China's decline. Investment prioritizes future growth and efficiency. Brand targets Gen Z.
Coca-Cola’s Growth: Marketing, Innovation, and Resilience
Coca-Cola's Q2 profits beat expectations through strategic marketing, innovation, and a resilient 'all-weather' approach. Digital marketing, targeted campaigns and product launches drive growth amid global challenges.