Wayfair: AI-Powered Search & Personalization
Wayfair leverages AI for improved on-site search, aesthetic matching, and customer experience. Despite a dip in active users, AI investments aim to personalize shopping and streamline agent support.
Mars Halloween Candy Campaigns: Skittles, M&M’s, Twix
Mars launches Halloween campaigns for Skittles (comedy), M&M's (rescue squad with Snooki), and Twix (Hallowmas). Short-form content, candy refills, and holiday mashups engage consumers across networks.
Pork Marketing: Gen Z, Millennials, and Digital Adaption
The National Pork Board adapts to reach Gen Z/Millennials with 'Taste What Pork Can Do,' focusing on digital media and influencer marketing after a decade of silence. Sales are up, showcasing the power of digital transformation.
Welch’s Reintroduces Kid Star: ‘Break Out the Fancy Juice’ Campaign
Welch's revives kid-focused marketing after 20 years with Charlie Cheersman in 'Break Out the Fancy Juice.' Campaign leverages nostalgia, influencers, and retail media for Sparkling Juices, targeting millennial consumers.
E.l.f. Campaign: ‘Give an e.l.f.’ & Impact Report
E.l.f. launches 'Give an e.l.f.' campaign highlighting its Impact Report, consumer engagement, and commitment to purpose-driven values, diversity, and sustainability. The campaign encourages supporting various causes.
Marqeta: Modern Payments Platform for Global Business
Marqeta's API-first platform empowers businesses with scalable, customized payment solutions worldwide. Gain control, reduce risk, and accelerate market entry with a modern, flexible payment system. Global reach and local payment know-how.
Kering’s Q3 2025: Sales Improvement & Turnaround Strategy
Kering shows Q3 2025 sales improvement with Gucci leading. Earnings fell 5%, but beat expectations. CEO Luca de Meo focuses on turnaround amid market challenges. Saint Laurent & Bottega Veneta also see growth.
L’Oréal: Sales, Armani Stake, and Kering Deal Impact
L'Oréal reports sales growth amid market challenges. Considers Armani stake post-Giorgio Armani's will. Kering deal, including Creed, expands fragrance presence. Focus on China & US markets.
Airbnb Enhances Experiences with New Social Features
Airbnb updates Experiences with social features, including direct messaging and guest connections, fostering deeper connections. The platform also improves search, maps, and AI client support.
Grace Wales Bonner: New Hermès Menswear Creative Director
Grace Wales Bonner is Hermès's new menswear creative director, debuting in January 2027. She succeeds Véronique Nichanian, bringing a fresh take on fashion and culture to Hermès's heritage.
L’Oréal & Kering: Beauty Partnership, Licensing Deals & Strategy
L'Oréal and Kering partner in a major beauty licensing deal. L'Oréal gains rights to brands like Bottega Veneta and Balenciaga, while Kering focuses on royalties and debt reduction, shifting its beauty strategy.
Coty’s Heritage: Reviving Vintage Scents with Innovation
Coty revives heritage with Infiniment Coty Paris and Ambre Antique, blending historical scents with modern tech. Focus on in-house creation combats commoditization, meeting customer demand for nostalgia and lasting fragrances.
Hellmann’s: Football, Fashion & Marketing Innovation
Hellmann's expands marketing beyond football via fashion, scent, and social media, focusing on audience data, sustainability, and retail touchpoints. Leveraging influencers and data-driven strategies.
Target + OpenAI: AI Integration, Vendor Selection & Retail Trends
Target leverages AI for vendor selection, trend analysis (Fad Mind), and holiday season forecasting. OpenAI's ChatGPT integration enhances customer experience and internal efficiency. Target Plus expands with curated additions.
LeBron James & Hennessy: Viral ‘Second Decision’ Campaign
LeBron James' 'Second Decision' campaign with Hennessy achieves social virality, boosting engagement and media value. The partnership aims for a fresh, social-first approach, sparking conversations around sports and LeBron lore.
Amazon’s Hiring Surge: Outpacing Retail Rivals
Amazon's hiring is strong, investing $1B+ in employee benefits. Seasonal roles are popular and filled quickly. Amazon exceeds other retails. Amazon is investing $4 billion to increase operations
Ulta Beauty: New CFO, Sales Growth & Expansion
Ulta Beauty appoints Christopher DelOrefice as CFO, replacing Paula Oyibo. Q2 internet sales grew by 9.3%. Growth partly attributed to Space NK acquisition, marking international expansion.