Coca-Cola kicks off its FIFA World Cup 2026 marketing with the 'All the Feels' campaign, featuring fan activations, a Panini sticker collection, and an emotional anthem reimagining Van Halen's hit song 'Jump.'
Ecommerce measurement is transforming. Browser-based tracking is failing due to privacy and AI. Server-side tracking offers robust, brand-controlled data for AI-driven optimization, future-proofing data foundations for effective, consistent performance.
The U.S. Bankruptcy Court has approved the liquidation of Saks Off 5th’s digital operations. This decision undoes the company's 2021 split between online and physical stores, cited as a failure due to debt and low ROI.
Guess? is considering a sale after a $13/share offer, while investors retain ownership and the brand shows strong Q4 growth (7.8% sales, 7.2% net revenue), despite past sexual misconduct allegations against founders Paul and Maurice Marciano.
Delivering on omnichannel's promise is complex. Success requires tailoring strategies to customers, leveraging AI for supply chain, and ensuring consistent customer experience across touchpoints. It's not a template, but a core retail operating model requiring unified data.
Keurig Dr Pepper revives RC Cola leveraging nostalgia and its long history. Focusing on authenticity, affordability, and reaching new customers amidst health-focused soda trends. Marketing campaign launched after 40 years.
Build a resilient supply chain to thrive in 2026. Adapt to disruptions, navigate regulatory changes, and manage freight costs. Focus on flexibility and strategic partnerships for a competitive edge.
Burger King partners with SpongeBob for a limited-time menu, including a Krabby Whopper and themed treats. The campaign aims to engage multiple generations and highlight Burger King's fun, playful brand.
Vaseline's resurgence is fueled by cultural trends, AI-driven content creation, and creator-led marketing. Strategic brand partnerships and product innovation drive growth and enhance customer engagement.
SKU management is vital for stores. Buck General and Lowe's utilize SKU reduction and AI to optimize supply, enhance inventory mix, and improve financial performance. Part of their diversity strategy.
Unlock in-store sales potential! Vestcom's guide reveals how strategic messaging, QR codes, and digital connections influence shoppers & boost ROI at the point of purchase. In-store best practices revealed!
Kraft Mac & Cheese launches "Finest Thing Ever" campaign to boost cultural relevance and brand love amid competition. It emphasizes taste, convenience, and value, targeting diverse consumers.
Lululemon appoints André Maestrini as head of state & Carla Anderson as VP for North America amid strategy revamp, focusing on product design, store experience, and digital channels. Challenges in competitive activewear market.
American Eagle partners with Martha Stewart for its 'Give Great Jeans' campaign, aiming to broaden its reach beyond Gen Z during the holiday season. The campaign leverages multi-generational appeal.
Omnicom's $13B+ acquisition of Interpublic Group is set to finalize. The mega-deal, cleared by the EU, creates the world's largest marketing services provider amidst changing client priorities and AI advancements.
Target is launching a shopping app on ChatGPT for multi-item purchases and fresh food, amidst turnaround efforts and declining sales. The aim is to meet customers where they are and simplify the shopping experience.
Marketing struggles to prove value to finance due to ad tech complexity. CMO-CFO alignment is crucial as marketing budgets face scrutiny. Unified data is key to demonstrating ROI and driving revenue.
