Victoria’s Secret brings back its VSX activewear line

Victoria’s Secret late last month reported second-quarter operating income grew for the very first time because 2021, while total sales in the quarter reduced by just under 1% over last year to get to $1.4 billion. The brand changed its support and now projects web sales for the full to be down about 1% year over year contrasted to its earlier estimate for a low-single-digit decline.

VSX was very first released in 2011 under the banner of VSX Sexy Sport. The new collection consists of sporting activities bras for about $50, leggings (concerning $70), and ready-to- put on apparel consisting of trench coats, tees and catsuits beginning for about $45.

“VSX is more than a sport collection– it’s a way of living at the intersection in between performance and fashion,” Kira Fisher, vice president of brand style at VS&CO, stated in a declaration. “The world-class designs utilize body mapping and exceptional materials that commemorate the curves of females’s bodies, developed to equip self-confidence, assistance, and ease as you live your life from day to night with next-level design.”

“Restoring VSX is a practical choice,” Saunders stated in an e-mail. “The sports and activewear market is very crowded, however it is also a fast-growing and lucrative room that Victoria’s Secret need to be playing in. With VSX there is a possibility to grow share of spending from existing customers. That said, Victoria’s Secret needs to ensure VSX sticks out and has a factor of differentiation from what is currently out there.”