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The Vogue Business Beauty Trend Tracker

The Vogue Business Beauty Trend Tracker

Hair loss lotions recommend that customers are actively looking for remedies for hair thinning and plant-based treatments, with this trend overall showing a boosting preference for preemptive and corrective care routines whereby the scalp is considered an integral part of hair health. Battle Each Other Cannon and Dr Squatch represent a change towards brushing items commonly marketed to males that emphasise plant-based components and rugged branding, while Gisou’s rise mirrors the growing rate of interest in products that care for the hair like hair oils and hair masks.

Style Company brings you once a week exclusive data from Spate monitoring historical growth throughout active ingredients, brands and fads. Remain tuned as we highlight a different beauty category and the top five TikTok fads weekly.

The Style Business Charm Tracker, produced in collaboration with Spate, tracks the leading 5 brand names, patterns and active ingredients that are driving the most significant positive change in year-on-year growth that have also shown regular higher development traditionally. Each week, we’ll highlight a different elegance group and the top 5 charm hashtags on TikTok.

1 Spate tracking historic
2 Vogue Business brings
3 weekly exclusive data