True Religion enlists Megan Thee Stallion to tap into hip-hop culture

As component of the campaign, participants of the brand’s content-creator system will certainly create special web content featuring holiday shopping list, “get ready with me” video clips, styling ideas and present pointers. Real Religion in August released the Group Real system to forge deeper links with creators from the globes of sporting activities, film, music and style who have an authentic connection with the brand name.

By teaming with Megan Thee Stallion and Hunxho, True Religion is tapping into the brand name’s withstanding appeal in hip-hop society that has actually helped it weather economic battles, including a 2020 personal bankruptcy.

“I recognize that our loyal customers will love every little thing this campaign means,” the executive claimed in a press release. “And with a diverse, 360-degree approach that consists of lots of shock and delight behind the curtain material, we’re confident that many new customers will have an opportunity to find the brand name also.”

Credibility is vital to the participation of Megan and Hunxho (the latter of whom has actually a track called “Real to My Faith”) as Real Religious beliefs has long been put on and name-dropped my rap artists and members of the hip-hop community, from Drake to Doja Cat and beyond. The brand name’s connection to hip-hop has helped it rebound after a 2020 bankruptcy. Campaign images includes both in crucial things from the brand’s holiday collection; they will certainly additionally display searches the brand’s site and their own social networks.

Megan’s increase in the music world has been matched by her brand name offers. She teamed with Popeyes in 2021, Frito-Lay in 2023 and raps a brand-new version of Queen’s famous “We Will certainly Rock You” in a Pepsi campaign timed to the beginning of the 2024 NFL period and upcoming staged launch of “Gladiator II.”

True Faith has introduced that Grammy Prize-winning musician Megan Thee Stallion will certainly be included in its vacation project, “Where Holiday Wishes Become A Reality,” per a news release. The effort additionally features rapper Hunxho.

Real Religious beliefs has actually located the perfect brand name ambassador in Megan Thee Stallion, a superstar artist and cultural number that is familiar with significant advertising and marketing campaigns. The rap artist is “hotter than warm now” and makes the holiday campaign a “landmark minute” for True Faith, according to CMO Kristen D’Arcy.

Along with paid material throughout a range of networks consisting of CTV, audio platforms and social media, the campaign consists of a social media takeover with Instagram character Dudette and holiday Q&A s and electronic possessions across the brand’s networks. Authenticity is key to the participation of Megan and Hunxho (the latter of whom has actually a track called “True to My Religion”) as Real Religion has actually long been put on and name-dropped my rappers and participants of the hip-hop area, from Drake to Doja Cat and past. Campaign images includes the set in essential things from the brand’s holiday collection; they will certainly also show off looks on the brand’s website and their own social networks.

Together with paid web content across a variety of networks consisting of CTV, audio platforms and social media, the campaign consists of a social media sites takeover with Instagram character Dudette and vacation Q&A s and electronic properties throughout the brand’s networks. Megan and Hunxho also will certainly be included in behind the curtain and editorial web content. Additionally, the brand name will certainly partner with Megan’s Pete & Thomas Structure for an area gifting occasion, offering the project a purpose-driven element.