Reebok reenters golf with footwear, apparel offering

Beginning March 25, Reebok Golf will introduce garments and performance shoes, consisting of the Nano Golf at $130, OG Pump Golf at $200 and Question Golf at $180. The shoes are available in unisex dimensions with plans for females’s- specific designs to launch in future periods.

“We’re pleased to re-launch Reebok into the efficiency golf classification mixing Reebok’s tradition on the training course with our most current efficiency technologies,” Tal Short, supervisor of product at Reebok, stated in a statement. “Our Reebok Golf franchise is designed for every single athlete, focusing on making the sport extra accessible for all with offerings that all deal premium performance support at the best rate.”

Reebok’s return to golf speaks with its efforts to restore its identification as a group sporting activities footwear and garments business, a tag that was mostly lost when Adidas had the tag and marketed it more as a fitness brand.

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Reebok has reentered the golf market with a performance shoes and garments franchise business for males and females, according to a Tuesday press release. Reebok Golf will certainly debut online, at Reebok stores and on Amazon, per the company.

Reebok’s technique around its golf line is to attract both experts and young entertainment gamers, a number of whom discovered a love for the sporting activity during and after the pandemic when outdoor leisure was peaking. Participation by Americans in both on- and off-course golf grew to over 45 million by 2023, according to a National Golf Foundation record released in very early 2024.

This site is possessed and run by Informa TechTarget, part of an international network that educates, links the world and influences’s modern technology buyers and vendors. Informa PLC’s authorized office is 5 Howick Place, London SW1P 1WG. TechTarget, Inc.’s licensed workplace is 275 Grove St. Newton, MA 02466.

Reebok is building on a previously introduced collaboration with golf professional Bryson DeChambeau and his LIV Golf team Crushers GC. The business claimed it will certainly present co-branded apparel with DeChambeau in forthcoming seasons.