Oscar Mayer’s Wienie 500: Hot Dog Race!

The Wienie 500 represents the very first time all six of Oscar Mayer’s hot-dog-shaped automobiles will certainly remain in the very same area at the very same time in over a decade and will certainly be the first competitive race for the fleet.
Courtesy of Oscar Mayer

Wienie 500: A Decade in the Making

The Wienie 500 will occur two days prior to the Indianapolis 500, a race where followers consume virtually 30,000 hotdogs, per press materials, and is planned to note the official kick-off of summertime. The collaboration speaks with expanding significance of marketing around online sports, consisting of automobile racing, as a way to involve with ad-wary consumers.

The occasion also represents the very first time all 6 of the brand’s hot-dog-shaped vehicles will certainly be in the very same place at the very same time in over a decade and will certainly be the initial competitive race for the fleet. Each of the 6 cars will be embellished to represent a different regional location of the country, including Chi Pet (Midwest), New York Canine (East), Sonoran Pet (Southwest), Slaw Canine (Southeast), Chili Pet (South) and Seattle Dog (Northwest). Informa PLC’s registered workplace is 5 Howick Area, London SW1P 1WG.

Partnership with Indianapolis Motor Speedway

The Wienie 500 is part of a collaboration between Oscar Mayer and Indianapolis Motor Speedway that names the brand name the official hotdog” of both the speedway and the Indianapolis 500. The initiative is a collaboration led by Johannes Leonardo, with material and social by The Kitchen area, paid media by Carat and public connections by Zeno.

“As a brand understood for triggering smiles in disarmingly fascinating methods, it’s just suitable that we bring a race of epic percentages to the Speedway and commemorate a classic custom: tasty meats and a little friendly competitors to kick off a summer of wieners,” said Kelsey Rice, brand name interactions supervisor at Oscar Mayer, in a statement.

Informa PLC’s authorized office is 5 Howick Place, London SW1P 1WG. TechTarget, Inc.’s licensed office is 275 Grove St. Newton, MA 02466.

Moms and dad company Kraft Heinz has actually put Oscar Mayer on an inner platform that aims to stabilize efficiency and profitability. The brand achieved a 10% rise in gross profit dollars in 2024, CEO Carlos Abrams-Rivera claimed at the Customer Analyst Team of New York City Conference in February.

The Wiener’s Circle and Racing Suits

The occasion likewise stands for the first time all six of the brand name’s hot-dog-shaped lorries will certainly remain in the same location at the same time in over a years and will be the initial competitive race for the fleet. Each of the 6 automobiles will certainly be decorated to stand for a different regional area of the country, including Chi Dog (Midwest), New York Pet (East), Sonoran Pet Dog (Southwest), Slaw Pet (Southeast), Chili Canine (South) and Seattle Dog (Northwest). The chauffeurs (a.k.a. “hotdoggers”) will likewise be geared up with customized racing matches and the winner will certainly be dealt with to a prize event in the “Wiener’s Circle” total with a spray of mustard instead of champagne.

The Wienie 500 will be streamed survive on the Fox Sports Application and across @IndyCarOnFox social accounts. A collaboration with DraftKings will certainly enable followers to go into a pool to win $10,000 by anticipating the race’s end result and answering related inquiries.