Lady Gaga’s Haus Labs beauty line launches in Sephora at Kohl’s

As component of the cooperation, the make-up brand name will supply 132 SKUs across eight categories consisting of lip, skin, cheek and eye items, valued in between $16 to $49, according to a company press release.

“We are delighted to proceed [Haus Labs’] momentum by broadening right into Sephora at Kohl’s, bringing Haus Labs by Girl Gaga to brand-new appeal consumers across America,” Ben Jones, CEO of Haus Labs by Woman Gaga, claimed in a declaration. “We are thrilled to launch this August, two years after our first debut at Sephora, with our trusted retail companions, at the ideal area and time, for one more win-win.”

Kohl’s financial investment in Sephora comes as the firm reports declining sales. In 2023, the firm’s internet sales dipped 3.4% year over year to $16.6 billion, while comparable sales decreased 4.7%. Those losses continued into the very first quarter of this year, when its net sales fell 5.3% to $3.2 billion, with comps down 4.4%. In its Q1 earnings, the company said it intended to invest $500 million this year on the “development of [the] Sephora collaboration and various other store-related financial investments.”

Though Haus Labs continues to expand with Sephora, its previous major retail companion was Amazon. Under its old name, Haus Laboratories, the brand tapped Amazon in 2019 to be its unique retail partner, permitting shoppers to purchase its lip gloss, lip liner and other cosmetics. It relaunched as Haus Labs in 2022.