Lorenzo Serafini named creative director of Alberta Ferretti
Prior to Aeffe Group, Serafini worked at Roberto Cavalli and Blumarine and was creative director of ready-to-wear at Dolce and Gabbana.
NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B
The NRF acknowledged that, especially in a year with a short season â there are just 26 days between Black Friday and Christmas Eve, Shay said â there is a push to start holiday marketing early and that some shopping has begun outside of the groupâs November to December calculations.
LVMH continues to be hit by luxury sector challenges
âIn an uncertain economic and geopolitical environment, the Group remains confident and will maintain a strategy focused on continuously enhancing the desirability of its brands, drawing on the authenticity and quality of its products, excellence in distribution and agile organization,â the company said.
How 5 brands use relationship marketing to create loyal customers
Earning rewards in the form of loyalty points, discounts, or freebies for completing tasks or challenges creates memorable experiences and higher levels of customer engagement.
Disney, Hershey execs share how holiday marketing campaigns are evolving
When you reverse the equation and not just focus on a single number of ROI â donât get me wrong, itâs super important â but when you change the narrative internally and talk to your leadership and walk them through this, it didnât make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.
How to make delivery so fast it will scare your customers
Starting now, consumers are on the hunt for scary centerpieces to add a touch of eerie elegance, terrifying animatronics to spook trick-or-treaters, and ghoulishly frightening costumes for social gatherings.
Todd Snyderâs Black Label Collection launches
His brand was acquired by American Eagle Outfitters in 2015 as part of its acquisition of Tailgate Clothing Company, which owned Todd Snyder New York.
âBake-at-homeâ totes and meme culture: The luxury brands winning digital
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From sporty styles to lace corsetry: Why luxury is embracing the bodysuit
By carefully curating influencers to showcase ways to trial the daring trend, Fleur du Mal has already seen a 36 per cent increase in sales of their top bodysuit styles â and now, with the recent runway boost, that figure is only set to grow.
Ulta announces third accelerator cohort
Similar to last yearâs programming, the cohort will participate in sessions on brand strategy and positioning, supply chain and logistics and the omnichannel retail environment, all leading up to a demo week and celebration.
H&M to phase out new down fiber
âH&Mâs decision is a lifesaving win for ducks and geese and a major first step toward a fabulous animal-free future,â Tracy Reiman, PETA Executive Vice President, said in a news release sent to Fashion Dive.
3 NYC Amazon Go stores close
âIn this case, while these three stores were performing well, we couldn't make the economics work with the lease cost, so we've decided not to renew and have closed these locations.â