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Hoka’s latest avian-themed ads look to shore up favor among runners

Hoka’s latest avian-themed ads look to shore up favor among runners

The effort launches with a 60-second anthem spot, “Bird’s Eye,” that shows a raptor gliding over mountains, forest trails and open roads in the French Alps, providing aerial POVs on the runners below.


Can Berlin Fashion Week expand its international presence?

Can Berlin Fashion Week expand its international presence?

Albert Ayal, talent scout and founder of @UpNextDesigner, says some of the newest brands on-schedule that he has his eyes on include Kitschy Couture (who showed in Stadtbad Neukölln, a public swimming pool with ornate architecture) and Clara Colette Miramon (who enjoys playing with symbols of femininity and girlhood).


Philadelphia cream cheese spreads original song across streaming, TikTok

Philadelphia cream cheese spreads original song across streaming, TikTok

Philadelphia is celebrating the Fourth of July with an original country song that plays up patriotism and Americans' propensity for putting cream cheese — as the lyrics say — on bagels; in pasta, coffee, Crock Pots and cheesecakes; with veggies; and for breakfast or dinner.


Here’s what our clothes would look like if more women designed them

Here’s what our clothes would look like if more women designed them

When Hedi Slimane replaced Phoebe Philo at the helm of Celine in 2018, many were up in arms about the brand’s stark transition from chic, arty, wearable minimalism to ostentatious, skimpy — some said rakish — pieces that excluded many women from participating.


Can small labels thrive in Paris?

Can small labels thrive in Paris?

The headlines from the Spring/Summer 2025 menswear edition of Paris Fashion Week spotlighted an all-star cast of designers: Rick Owens staged a 200-person martial parade for peace; Pharrell Williams took over the Unesco headquarters courtyard, Dries Van Noten hosted a cocktail hour and a party that sandwiched his knockout farewell show.


Inside the Facebook groups where Black luxury consumers shop freely

Inside the Facebook groups where Black luxury consumers shop freely

As the luxury industry continues to grapple with race, Facebook’s world of Black shoppers offers some clues for how it can build a new, more multicultural consumer market with a taste for opulence.


Joann launches Gen Z-focused brand campaign

Joann launches Gen Z-focused brand campaign

The company said Thursday that its “Jo-And” rebranding will leverage influencer relationships, social media and commercial spots to highlight the joy in the experience of connecting with others through hands-on creativity.


GroupM taps McDonald’s CX maven to lead Wavemaker US

GroupM taps McDonald’s CX maven to lead Wavemaker US

“Her digital expertise, strategic mindset, brand savvy, and experience leading large, integrated teams make her the ideal leader to drive growth for Wavemaker U.S.,” Farjamai said of Mason in a press statement.


McDonald’s links with anime series for app-exclusive sauce

McDonald’s links with anime series for app-exclusive sauce

The new garlic sauce will feature eight unique lid designs nodding to popular characters from “JujutsuKaisen” that include: Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Satoru Gojo, Kento Nanami, Suguru Geto, Mahito and Sukuna.


Fashion is failing working mothers. Here’s how to fix it

Fashion is failing working mothers. Here’s how to fix it

Research from Henley Business School shows that the motherhood penalty (a result of high childcare costs, poor paternity leave policies and biases that hold back progression) makes up 80 per cent of the gender pay gap.


How the luxury food industry is taking cues from fashion’s playbook

How the luxury food industry is taking cues from fashion’s playbook

Just up the road, New York City’s Erewhon equivalent, Happier Grocery, takes a similar approach: it’s stocked at The Row’s new Amagansett outpost on Main Street.


Cartier taps Louis Ferla as CEO

Cartier taps Louis Ferla as CEO

Vigneron, who is retiring after eight years at the helm, will assume the position of chairman of Cartier culture and philanthropy and work with Ferla to ensure a smooth transition, the Swiss luxury conglomerate said Tuesday.