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    • Abraham Ortūno Perez

    Mars Halloween Candy Campaigns: Skittles, M&M’s, Twix

    Mars Halloween Candy Campaigns: Skittles, M&M’s, Twix

    Mars launches Halloween campaigns for Skittles (comedy), M&M's (rescue squad with Snooki), and Twix (Hallowmas). Short-form content, candy refills, and holiday mashups engage consumers across networks.

    Spiking interest: Viral designer Abra on his official Paris Fashion Week debut

    Spiking interest: Viral designer Abra on his official Paris Fashion Week debut

    I don’t want people to buy my bags and treat them like they’re fragile because they’re not.” Abra uses materials that Perez says are “resistant to party girls”, like suede that looks good with wear and tear, and high-quality Spanish leather “you can even take to the beach”.