Amazon DSP: Expanding Ad Tech and Challenging Google & Facebook
Amazon DSP is rapidly evolving, securing key partnerships and challenging ad tech giants like Google and Facebook. It offers full-funnel measurement and competes with leading DSPs.
Google Ad Monopoly: Court Ruling & Antitrust Implications
Court rules against Google in ad tech antitrust case, citing monopoly power in publisher tools and ad exchanges. Google plans appeal. Implications for the advertising industry are significant.