Omnicom's $13B+ acquisition of Interpublic Group is set to finalize. The mega-deal, cleared by the EU, creates the world's largest marketing services provider amidst changing client priorities and AI advancements.
Starbucks launches 'Drawn Together' holiday ad, emphasizing connection & warmth. Features animation, new mugs, and the song '500 Miles'. Faces economic challenges and potential strike.
Amazon focuses on AI & advertising, with increased investment in AI & DSP. The company helps brands reach an ad-supported audience of over 300 million U.S. consumers. AI-powered agent Rufus boosts sales.
Trump's tariff policies create uncertainty. Declining ad spend indicates recession risks. Marketers shift to performance marketing amidst global trade war concerns. Focus on efficiency, e-commerce and retail media.
