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    • Ai Adoption

    Generative AI: Why Third-Party Use Soars While Brand Chatbots Lag in Customer Service

    Generative AI: Why Third-Party Use Soars While Brand Chatbots Lag in Customer Service

    Third-party generative AI use doubled, yet company chatbots see no growth. Gartner's Eric Keller notes brands' AI investments fail due to chatbots' inability to facilitate transactions or offer modern conversational UI, leading to missed opportunities and stagnant engagement.

    Retail AI Implementation: Overcoming Edge Challenges

    Retail AI Implementation: Overcoming Edge Challenges

    Retailers face implementation hurdles for AI, not just adoption. Reliable edge operations, hardware, connectivity, and data are crucial for AI ROI and chain-wide success. Focus shifts to operational readiness.

    Generative AI: Enhancing or Harming Shopping CX?

    Generative AI: Enhancing or Harming Shopping CX?

    Generative AI impacts holiday shopping, aiding research & personalization. Experts caution against hype-driven investments, emphasizing thoughtful CX integration. Not all users embrace AI shopping, so retailers should be careful.