Wayfair: AI-Powered Search & Personalization
Wayfair leverages AI for improved on-site search, aesthetic matching, and customer experience. Despite a dip in active users, AI investments aim to personalize shopping and streamline agent support.
Saks Global: AI-Powered Personalization for Luxury E-commerce
Saks Global is implementing AI-driven personalization across its brands (Saks, Neiman Marcus, Bergdorf Goodman) to enhance the luxury e-commerce experience. This leverages customer data to improve shopping, boost revenue, and conversion.