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    Poppi’s Gen Z Marketing: PepsiCo, Fortnite, & Influencers

    Poppi’s Gen Z Marketing: PepsiCo, Fortnite, & Influencers

    Poppi, acquired by PepsiCo, targets Gen Z/millennials with viral TikTok campaigns, influencer collabs, & Fortnite mini-games. Alpine Blast launched after Super Bowl ad controversy. Focus: gaming & community.