How 5 brands use relationship marketing to create loyal customers
Earning rewards in the form of loyalty points, discounts, or freebies for completing tasks or challenges creates memorable experiences and higher levels of customer engagement.
Ex-Guess Inc CFO takes top financial seat at Puma
Guess Inc and Hugo Boss alum Markus Neubrand will step in as finance chief for German brand Puma, as well as serve as a member of its board, effective Oct. 1, the company announced Thursday in a press release.