Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

Addressing questions about consumer sentiment and discretionary spending, Levi’s CEO Michelle Gass on Wednesday noted that the denim brand already has an “approachable price point” but acknowledged that shoppers may nevertheless be more cautious in their purchase behavior in the near term.