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Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

To promote the collection, Old Navy has debuted the “Once More ’94” campaign, which spans in-store, digital media, social, out-of-home placements in New York City and a limited-edition zine available online and in stores.


Brands descend on NYFW with new stores and pop-ups

Brands descend on NYFW with new stores and pop-ups

Guizio is launching a limited-edition sneaker with Puma, exclusively available at her New York store, and is hosting a pop-up activation for viral beauty brand Laneige (which is also supplying gift bags for the opening).


Fashion or fantasy? AI hallucinations, explained

Fashion or fantasy? AI hallucinations, explained

Brands and retailers who use a customer-facing chatbot will want to ground the model in their own accurate, specific data to help mitigate results from outside sources or invented content.