Target, Pride & Business: Navigating LGBTQ+ Support
Target's Pride support scaled back, facing backlash and impacting business. Brands reassess LGBTQ+ engagement amidst political pressures, diversity, and customer loyalty concerns. $1.4T at stake.
Chipotle’s Marketing Strategy: Staying True to Values
Chipotle increases marketing to emphasize quality and values amid economic uncertainty. Focusing on social channels, influencer campaigns, and ingredient transparency to build brand loyalty. NIL deals with student athletes.