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    Co-branded Credit Cards: Partnerships, Value, and Customer Experience

    Co-branded Credit Cards: Partnerships, Value, and Customer Experience

    Explore the power of co-branded credit card partnerships, focusing on customer value, rewards, and experiences, especially in travel, hospitality, and retail sectors. Low-cost airlines and brand loyalty drive growth.


    Target, Pride & Business: Navigating LGBTQ+ Support

    Target, Pride & Business: Navigating LGBTQ+ Support

    Target's Pride support scaled back, facing backlash and impacting business. Brands reassess LGBTQ+ engagement amidst political pressures, diversity, and customer loyalty concerns. $1.4T at stake.


    Chipotle’s Marketing Strategy: Staying True to Values

    Chipotle’s Marketing Strategy: Staying True to Values

    Chipotle increases marketing to emphasize quality and values amid economic uncertainty. Focusing on social channels, influencer campaigns, and ingredient transparency to build brand loyalty. NIL deals with student athletes.