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    • Ceo Michelle Gass

    Levi’s: Distribution Changes, Dockers Sale, and Future Strategy

    Levi’s: Distribution Changes, Dockers Sale, and Future Strategy

    Levi's is changing its distribution strategy, selling Dockers to Authentic Brands for up to $391M, and focusing on brand strength amid an uncertain economic environment. They are also expanding third-party logistics.

    Leviā€™s CEO: ā€˜If the walletā€™s tighter, then we have to work harderā€™

    Leviā€™s CEO: ā€˜If the walletā€™s tighter, then we have to work harderā€™

    Addressing questions about consumer sentiment and discretionary spending, Leviā€™s CEO Michelle Gass on Wednesday noted that the denim brand already has an ā€œapproachable price pointā€ but acknowledged that shoppers may nevertheless be more cautious in their purchase behavior in the near term.