CMO-CFO Alignment: Marketing Value & Ad Spend
Marketing struggles to prove value to finance due to ad tech complexity. CMO-CFO alignment is crucial as marketing budgets face scrutiny. Unified data is key to demonstrating ROI and driving revenue.
Ulta Beauty: New CFO, Sales Growth & Expansion
Ulta Beauty appoints Christopher DelOrefice as CFO, replacing Paula Oyibo. Q2 internet sales grew by 9.3%. Growth partly attributed to Space NK acquisition, marking international expansion.