CMO-CFO Alignment: Marketing Value & Ad Spend
Marketing struggles to prove value to finance due to ad tech complexity. CMO-CFO alignment is crucial as marketing budgets face scrutiny. Unified data is key to demonstrating ROI and driving revenue.
Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette
What unlocked the campaign was the decision to incorporate Easter eggs in the ad in the form of over a dozen references to Morissette's original lyrics, like “Good Advice” pamphlets that haven't been taken, a soaking-wet bride and groom and a bus passenger labeled “Mr.