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    Gen Z, AI, and Retail: Holiday Marketing Trends & Strategies

    Gen Z, AI, and Retail: Holiday Marketing Trends & Strategies

    Gen Z's in-store preference, economic concerns, and AI adoption are reshaping holiday marketing. Brands are focusing on value, connection, and social media to engage this key demographic amidst economic uncertainty.


    Swiss Watch Tariffs: Impact on US Market & Luxury Sales

    Swiss Watch Tariffs: Impact on US Market & Luxury Sales

    US tariffs on Swiss watches (39%) impact exports (CHF 4.4B). Experts analyze luxury market resilience, consumer behavior, and brand strategies amid rising prices and potential shortages.