AI is reshaping brand loyalty. Marketers must leverage first-party data and community-driven experiences to counter AI-driven consumer preferences and the rise of 'ghost members' in loyalty programs.
Gen Z's in-store preference, economic concerns, and AI adoption are reshaping holiday marketing. Brands are focusing on value, connection, and social media to engage this key demographic amidst economic uncertainty.
US tariffs on Swiss watches (39%) impact exports (CHF 4.4B). Experts analyze luxury market resilience, consumer behavior, and brand strategies amid rising prices and potential shortages.
