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    E.l.f. Campaign: ‘Give an e.l.f.’ & Impact Report

    E.l.f. Campaign: ‘Give an e.l.f.’ & Impact Report

    E.l.f. launches 'Give an e.l.f.' campaign highlighting its Impact Report, consumer engagement, and commitment to purpose-driven values, diversity, and sustainability. The campaign encourages supporting various causes.


    Brand Community Building: Events, Experiences, and Online Engagement

    Brand Community Building: Events, Experiences, and Online Engagement

    Brands build communities through events, experiences, and online engagement. Focus on consumer desires, meaningful experiences, and innovative strategies beyond traditional influencer marketing to foster lasting connections.