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    Burberry’s Turnaround: Strategic Plan & Shifting Consumer Trends

    Burberry’s Turnaround: Strategic Plan & Shifting Consumer Trends

    Burberry's 'Forward' plan focuses on heritage & core categories. Sales vary by region, with growth in Americas offset by China's decline. Investment prioritizes future growth and efficiency. Brand targets Gen Z.

    Sephora’s Skincare Campaign: Navigating Beauty Routines

    Sephora’s Skincare Campaign: Navigating Beauty Routines

    Sephora launches a campaign addressing the complexities of skincare routines and online product overload. The "Skin Consumed" project, featuring relatable scenarios, aims to connect with consumers in the expanding skincare market.