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    • Creator Economy

    Meta Boosts Creator Economy with AI & New Marketing Tools

    Meta Boosts Creator Economy with AI & New Marketing Tools

    Meta launches Maker Marketing Center with enhanced APIs and AI assistant to boost influencer advertising, aiming to capture more advertiser budgets. New features simplify creator discovery and communication.

    Brand Strategies: Authenticity, AI, and Gen Z Engagement

    Brand Strategies: Authenticity, AI, and Gen Z Engagement

    Brands like Dove, Aerie, and Coach are navigating marketing in the AI era by prioritizing authenticity, creator partnerships, and Gen Z engagement. Campaigns leverage user-generated content, acknowledge imperfections, and aim for genuine connection.