Aldi’s Social Media Strategy: Customer-Centric Approach
Aldi shifts to a customer-centric social media approach, leveraging trends instead of solely focusing on low prices. Engagement soars on Instagram and TikTok, outperforming competitors.
Space NK: UK Beauty Expansion After US Exit
Space NK refocuses on UK expansion after exiting the US market. The retailer emphasizes hyper-local stores, personalized experiences, and emerging brands to attract 'grazing buyers' and boost turnover. NDULGE loyalty program.