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    Inclusive Beauty: Driving Sales & Brand Values

    Inclusive Beauty: Driving Sales & Brand Values

    E.l.f. and MAC executives highlight how inclusivity drives sales and brand value. Focus on community, internal diversity, and authentic representation for growth and market share gains. DEI needs everyone in charge.


    Aldi’s Social Media Strategy: Customer-Centric Approach

    Aldi’s Social Media Strategy: Customer-Centric Approach

    Aldi shifts to a customer-centric social media approach, leveraging trends instead of solely focusing on low prices. Engagement soars on Instagram and TikTok, outperforming competitors.


    Space NK: UK Beauty Expansion After US Exit

    Space NK: UK Beauty Expansion After US Exit

    Space NK refocuses on UK expansion after exiting the US market. The retailer emphasizes hyper-local stores, personalized experiences, and emerging brands to attract 'grazing buyers' and boost turnover. NDULGE loyalty program.