Vaseline's resurgence is fueled by cultural trends, AI-driven content creation, and creator-led marketing. Strategic brand partnerships and product innovation drive growth and enhance customer engagement.
E.l.f. and MAC executives highlight how inclusivity drives sales and brand value. Focus on community, internal diversity, and authentic representation for growth and market share gains. DEI needs everyone in charge.
Aldi shifts to a customer-centric social media approach, leveraging trends instead of solely focusing on low prices. Engagement soars on Instagram and TikTok, outperforming competitors.
Space NK refocuses on UK expansion after exiting the US market. The retailer emphasizes hyper-local stores, personalized experiences, and emerging brands to attract 'grazing buyers' and boost turnover. NDULGE loyalty program.
