Your Shopping Zone Your Shopping Zone
  • based luxury fashion
  • brands
  • Berlin Fashion Week
  • Tariffs
  • company
  • China-founded e-commerce platforms
  • York Fashion Week

    • Ideal Individual Profiles (IPPs): Precision Targeting & Privacy

    Ideal Individual Profiles (IPPs): Precision Targeting & Privacy

    Ideal Individual Profiles (IPPs): Precision Targeting & Privacy

    Ideal Individual Profiles (IPPs) combine company & consumer data for precise, privacy-compliant targeting. Unlock better insights, personalization, and outcomes across B2B & B2C with robust IPP data strategies.

    Generative AI & Social Shopping: Acceptance, Trends & Hesitancy

    Generative AI & Social Shopping: Acceptance, Trends & Hesitancy

    Study reveals mixed acceptance of generative AI & social shopping. Younger shoppers embrace social media platforms like TikTok, while concerns exist around data privacy and AI analysis. Brands need transparency.