Unilever boosts sports marketing with social media, influencer campaigns, and streaming partnerships. They aim for 'many-to-many' marketing, blending social moments with real-world experiences to reach fans at all levels.
CPG brands shift to social-first strategies, targeting Gen Z on TikTok and beyond. They're facing challenges, embracing influencers, and adapting marketing for social's dynamic landscape. Advertising spend rise.
Court rules against Google in ad tech antitrust case, citing monopoly power in publisher tools and ad exchanges. Google plans appeal. Implications for the advertising industry are significant.
