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    CPG Brands Go Social-First: TikTok, Gen Z, and Marketing Shift

    CPG Brands Go Social-First: TikTok, Gen Z, and Marketing Shift

    CPG brands shift to social-first strategies, targeting Gen Z on TikTok and beyond. They're facing challenges, embracing influencers, and adapting marketing for social's dynamic landscape. Advertising spend rise.

    Google Ad Monopoly: Court Ruling & Antitrust Implications

    Google Ad Monopoly: Court Ruling & Antitrust Implications

    Court rules against Google in ad tech antitrust case, citing monopoly power in publisher tools and ad exchanges. Google plans appeal. Implications for the advertising industry are significant.