Zootopia 2: Disney & Snapchat AR Campaign
Disney and Snapchat team up for a multichannel AR campaign promoting "Zootopia 2," featuring OOH activations, AR lenses, and a Sponsored Break, aiming to bring the Zootopia world to life.
Disney, Hershey execs share how holiday marketing campaigns are evolving
When you reverse the equation and not just focus on a single number of ROI — don’t get me wrong, it’s super important — but when you change the narrative internally and talk to your leadership and walk them through this, it didn’t make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.