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expects retail sales


NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B

NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B

The NRF acknowledged that, especially in a year with a short season — there are just 26 days between Black Friday and Christmas Eve, Shay said — there is a push to start holiday marketing early and that some shopping has begun outside of the group’s November to December calculations.