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    Hellmann’s: Football, Fashion & Marketing Innovation

    Hellmann’s: Football, Fashion & Marketing Innovation

    Hellmann's expands marketing beyond football via fashion, scent, and social media, focusing on audience data, sustainability, and retail touchpoints. Leveraging influencers and data-driven strategies.


    Foundstock Standard: Defining & Reusing Deadstock for Sustainability

    Foundstock Standard: Defining & Reusing Deadstock for Sustainability

    Aloqia's Foundstock Standard aims to define 'deadstock,' incentivizing reuse and combating greenwashing. It tackles the lack of clear definition and encourages sustainable practices in the fashion industry. Focus on transparency and traceability.


    Fashion Sustainability: GFS Summit & ESG Challenges

    Fashion Sustainability: GFS Summit & ESG Challenges

    GFS summit reveals sustainability challenges. Brands navigate greenwashing risks & shifting ESG policies post-Trump. Industry mood reflects broader concerns.