Hellmann's expands marketing beyond football via fashion, scent, and social media, focusing on audience data, sustainability, and retail touchpoints. Leveraging influencers and data-driven strategies.
Aloqia's Foundstock Standard aims to define 'deadstock,' incentivizing reuse and combating greenwashing. It tackles the lack of clear definition and encourages sustainable practices in the fashion industry. Focus on transparency and traceability.
GFS summit reveals sustainability challenges. Brands navigate greenwashing risks & shifting ESG policies post-Trump. Industry mood reflects broader concerns.
