CMO-CFO Alignment: Marketing Value & Ad Spend
Marketing struggles to prove value to finance due to ad tech complexity. CMO-CFO alignment is crucial as marketing budgets face scrutiny. Unified data is key to demonstrating ROI and driving revenue.
Marketing struggles to prove value to finance due to ad tech complexity. CMO-CFO alignment is crucial as marketing budgets face scrutiny. Unified data is key to demonstrating ROI and driving revenue.