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    • First-party Data

    AI’s Impact on Brand Loyalty & Marketers’ First-Party Data Strategy

    AI’s Impact on Brand Loyalty & Marketers’ First-Party Data Strategy

    AI is reshaping brand loyalty. Marketers must leverage first-party data and community-driven experiences to counter AI-driven consumer preferences and the rise of 'ghost members' in loyalty programs.

    Best Buy Ads: New Advertising Solutions & Partnerships

    Best Buy Ads: New Advertising Solutions & Partnerships

    Best Buy is enhancing its retail media network with new advertising solutions, brand partnerships (Meta, Ikea), and sports collaborations (NFL) to maximize brand exposure and engage sports fans.