Dole & Minecraft: Promoting Health with Gaming
Dole partners with Minecraft to promote healthy eating habits and hydration. The campaign includes in-game items, stickers, recipes, and social media activations across North America and Europe.
Olipop’s SpongeBob Collab: Pineapple Paradise & Roblox Gaming
Olipop launches Pineapple Paradise soda with a SpongeBob theme, plus a Roblox gaming experience. Users can win prizes by collecting cans and playing online. Targets younger consumers.