Under CEO Richard Dickson, Gap is revitalizing via GapStudio (led by Zac Posen), partnerships with Malbon Golf, Dôen, Disney and GapVintage. Favorable compensations were seen with market share gains.
To that end, Gap has been working to insert itself back into the cultural conversation in recent years, including through several dance-focused ads with the likes of Troye Sivan and Parker Posey.
The Build-A-Bear x Hello Kitty and Friends Workshop, which is located at the Westfield Century City mall in Los Angeles, is expected to open in time for the brand’s anniversary in November.
