Generative AI impacts holiday shopping, aiding research & personalization. Experts caution against hype-driven investments, emphasizing thoughtful CX integration. Not all users embrace AI shopping, so retailers should be careful.
Meta introduces Business AI for small businesses, AI-powered ad enhancements, & tools for creator partnerships. Aiming to simplify AI use & boost ad performance on Facebook & Instagram. Includes AI-generated music & try-on features.
Study reveals mixed acceptance of generative AI & social shopping. Younger shoppers embrace social media platforms like TikTok, while concerns exist around data privacy and AI analysis. Brands need transparency.
