
Puma Restructuring: Job Cuts & Strategic Reset
Puma plans 900 job cuts amid declining sales. The company's Q3 revenue fell 15.3%. Puma aims to enhance DTC growth and become a top 3 sports brand through strategic priorities.

Puma plans 900 job cuts amid declining sales. The company's Q3 revenue fell 15.3%. Puma aims to enhance DTC growth and become a top 3 sports brand through strategic priorities.

Guess Inc and Hugo Boss alum Markus Neubrand will step in as finance chief for German brand Puma, as well as serve as a member of its board, effective Oct. 1, the company announced Thursday in a press release.