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Halloween

Lowe’s promotes new private label during spring sales event

Lowe’s promotes new private label during spring sales event

Amazon announced it will bring back its Big Spring Sale on Tuesday through March 31, offering discounts of up to 40% in 35 categories, including apparel, beauty, outdoor furniture and garden supplies.

Disney, Hershey execs share how holiday marketing campaigns are evolving

Disney, Hershey execs share how holiday marketing campaigns are evolving

When you reverse the equation and not just focus on a single number of ROI — don’t get me wrong, it’s super important — but when you change the narrative internally and talk to your leadership and walk them through this, it didn’t make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.