Amazon announced it will bring back its Big Spring Sale on Tuesday through March 31, offering discounts of up to 40% in 35 categories, including apparel, beauty, outdoor furniture and garden supplies.
When you reverse the equation and not just focus on a single number of ROI — don’t get me wrong, it’s super important — but when you change the narrative internally and talk to your leadership and walk them through this, it didn’t make sense to look at the cost of what a Halloween integration will look like because of the impact and the synergy it creates for our business.
