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    Lowe’s Holiday Campaign: Engaging Gen Z, Alpha, and Millennials

    Lowe’s Holiday Campaign: Engaging Gen Z, Alpha, and Millennials

    Lowe's holiday campaign focuses on engaging Gen Z, Alpha, and Millennials with a social-first strategy, personalized shopping experiences, and influencer collaborations. The goal is to drive brand preference and omnichannel sales.

    Lowe’s Acquires Artisan Design Group: Expanding Pro Services

    Lowe’s Acquires Artisan Design Group: Expanding Pro Services

    Lowe's is acquiring Artisan Design Group for $1.3B to boost its pro services and expand its market by $50B. This acquisition enhances Lowe's strategy to capture professional spending and construction growth.