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  • E.l.f. tests real-world commerce on Roblox via Walmart tech


    E.l.f. tests real-world commerce on Roblox via Walmart tech

    E.l.f. tests real-world commerce on Roblox via Walmart tech

    The experience, developed with esports agency eGen and metaverse games publisher Supersocial, allows users to create “dream startups” and features locations inspired by the brand’s products.