Your Shopping Zone Your Shopping Zone
based luxury fashion Berlin Fashion Week brands London Fashion Week media network Walmart York Fashion Week holiday

in-store retail


What will it take to unlock in-store retail media?

What will it take to unlock in-store retail media?

While kiosks provide a seemingly direct method to showcase an ad partner’s campaign and gather shopper intel, their main shortcoming is their distance from the register and primary product display, Phipps noted, especially when compared to retail media messaging that is more integrated into a store’s layout.