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    • Interpublic Group

    Omnicom’s $13B Acquisition of Interpublic Group: Mega-Deal

    Omnicom’s $13B Acquisition of Interpublic Group: Mega-Deal

    Omnicom's $13B+ acquisition of Interpublic Group is set to finalize. The mega-deal, cleared by the EU, creates the world's largest marketing services provider amidst changing client priorities and AI advancements.

    IPG & Aaru: AI-Powered Human Simulations for Enhanced Advertising

    IPG & Aaru: AI-Powered Human Simulations for Enhanced Advertising

    Interpublic Group (IPG) partners with Aaru to integrate AI-powered human simulations into advertising for better audience targeting and campaign effectiveness. Aiming to reduce guesswork and boost ROI.