Johanna Parv admits

From bike lane to boardroom: An interview with Johanna Parv

Combined with a passion for cycling, discovered through “being so poor and needing to get around” while completing her foundation and BA courses at Central Saint Martins (CSM), this morphed into an MA collection that mashed the Edwardian attire of the UK’s suffrage movement with references to bicycling (whose adoption by women proved simultaneously subversive).