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Kohl

Kohl’s launches family-focused brand platform

Kohl’s launches family-focused brand platform

“With our new platform, we have an opportunity to emotionally connect with new and existing customers, including families in all of their forms, and get them excited about the changes we’re making,” Christie Raymond, Kohl’s chief marketing officer, said in a statement.

Kohl’s CEO ‘disappointed’ with 4.2% sales drop in Q2

Kohl’s CEO ‘disappointed’ with 4.2% sales drop in Q2

But customers remained restrained with their spending, which pressured sales and overshadowed strong performance in key growth areas, like Sephora beauty, home decor, gifting and impulse buys, CEO Tom Kingsbury said during an earnings call.